Barbie Doll 3rd Edition was released early in 1960, still with the manufacture code of # 850, but known to collectors as Barbie number 3. This version of Barbie was manufactured with a softer, toned down look…… Many described the first 2 versions of the doll (in 1959) as being a bit too sophisticated for young girls.
The new #850 Barbie was revised with her facial make-up made softer, her eyebrows were now rounded instead of the sharp V-shape and her eye irises were now blue. She still had her red lipstick and tiny red dot in each nostril.
Some dolls still retained the blue eye-liner, whilst others were given a new light brown color. Some dolls still came out with the loop style earrings and others were given a new look with gorgeous little pearl studs.
She still had her signature black and white bathing suit, black slip-on shoes,high ponytail, curly fringe (bangs) and fashion booklet.
Mattel placed the letter “R” for registered, (instead of TM for trademark) on the boxes that she was sold in.
The Barbie phenomena was starting to explode in 1960 and the new softer faced doll was very favorable.